World’s second-most populated country is having a gala time under the sheets and how! According to estimates by the e-commerce website, lovetreats.in, India’s sexual wellness market is growing at 34.8per cent year-on-year. India’s market size in 2016 was USD 227.8 million and it is expected to further grow to 1.2 billion by 2020!
“This just means one thing that Indians are ready to experiment with sex toys now more than ever. All the classics will do well in the Indian market first before people start experimenting with more varied toys,” said Ute Wiemer, co-founder of the site in a candid chat with Men’s Health. And by classics she meant bullet vibrators, rabbit vibrators and clit massagers.
She further went on to talk about the developments in the last few years. “While the last couple of years saw a tremendous sales in fetish accessories, like handcuffs and blindfolds, because of the two 50 Shades movies, we are expecting Indian couples to be discovering adult games and mutual pleasure or ‘pleasure with partner’ toys as well. One of the bestselling toys of the last two years that we think will continue to be a bestseller is the Angelo–it's a high-end toy priced perfectly for the Indian consumer.”
Long distance relationships won’t be a problem anymore if the new toys are anything to go by. Ute said that a few modern couples who were trying to maintain a long distance relationship could make use of the smartphone-connected toys. But she felt that these toys would find their true market potential only by 2020.
While the last two years saw Indian men beginning to explore their tastes in sex toys, 2018 is interestingly going to be the year of Indian couples getting down and dirty with the toys. “This means experimenting with sex toys beyond the cock ring-toys like the vibrating vaginatoy or the vibrating blowjob toy. More than experiential masturbation, we feel, 2018 will be the year Indian couples will start using sex toys to get more from their love lives,” she concludes.
When asked about the highest selling sex toy on their portal, Ute quipped, “It is the OVO Vibrating Sex Rings, but one that we feel would be a bang for the buck is the Lucky Ball Masturbator. Its countless orgasms just for Rs 499!”