Technology savvy, well informed, multi-taskers, the change makers; whatever you call them, millennials or the Generation Y are a powerful force that is taking the world by storm. When it comes to food, this generation is definitely beyond short living trends. With smartphones and 24/7 internet availability, they have an easy access to food and nutrition blogs, the latest news and researches. As a result, millennials are revolutionising and changing the way we eat, not only for their personal health but also for the planet and environment at large. The food choices of the millennials are more about lifestyle choices. Here’s how they do it:
1. Home-Based Dining Out
Though health is a priority for this generation, one cannot overlook the fact that they never have time to cook meals at home. With more women joining the workforce, going out to eat is trending high. Their love to eat out combined with a desire to stay healthy has given birth to home-based dining outs and home chefs.
Millennials view eating out as a unique culinary social experience and are eager to explore the different food customs, traditions and culture over a communal setting offered by home chefs. From global cuisine, they are making a balanced shift towards regional and sub-regional food of India, prepared by home chefs using age-old recipes unique to their families.
2. Local food
Locally sourced produce, meat and seafood were amongst the top 10 concept trends of 2017 voted by the American Culinary Federation (ACF). And this trend is here to stay. Millennials value local foods, be it local grains, fruits, veggies or artisan/ handcrafted cheese, bread and more. Not only are they conscious of the ‘farm to table’ distance and how it affects food nutrients, they also understand that eating and buying local produce keeps the small and local farmers in business. Interest in local foods by them has spurned the concept of ‘farm to table’ restaurants and gourmet eateries in many areas.
3. Natural / organic food
Going by the Organic Trade Association based in Washington, millennials have an inclination towards natural and organic foods as they suggest 52% of consumers who are buying organic are millennials. Not only is this generation willing to spend an extra buck to eat clean, they also want to know from where and how the food they eat has been harvested and procured. Farm-based and rural tourism is an emerging sector keeping this generation hooked while also improving the economic viability of small farms and rural communities.
4. Sustainable living
A large population of this generation is shifting diets and taking on plant-based diets. Even those who have not taken up the Reducetarian Movement (a movement to cut back on the consumption of animal products) completely are looking out for cage-free eggs, sustainably produced dairy, fish and meat. Since this generation is the one living in a time when obesity is at an all-time high and much of the planet is reeling under pressure to sustain itself and its resources, this seems to be the need of the hour.
About The Author: Winner of the 'AWARD FOR THE BEST NUTRITIONIST' from FEMINA 5th WWLC 2018, Munmun Ganeriwal, founder of 'YUKTAHAAR' is a well-known Mumbai- based Dietitian, Nutritionist and Fitness Consultant specialising in Indian food diets. An ardent advocate of local and traditional Indian food, she is India’s only professional to have acquired both a Master’s Degree in Nutrition Science and International Certification of Health Fitness Instructor from the American College of Sports Medicine. She has been studying and practising Iyengar Yoga. Over the last 15 years, she has worked as a Nutrition and Exercise Consultant with a diverse set of clients from all walks of life. Visit her website at www.munmunganeriwal.com.