Ray-Ban, a brand that’s synonymous with classic eyewear, has long been known for its timeless aviators and wayfarers. Thanks to its appearances in classic films like Breakfast At Tiffany’s and Top Gun, Ray-Ban has always held a dominant position in popular culture. Their new collection, Evolve, is a nostalgic step towards the future as the brand stays true to its signature styles.
The general, the aviator and the wayfarer - the brand’s most iconic shapes - get a 2018 update with photo-chromatic and washed colour polar lenses. Not only are the timeless numbers revamped, the mirror gradient lenses and modern matte colours add to their edgy appeal.
And there’s more - the brand has reinvented some of its best-selling styles by giving them a futuristic update. Think matte transparencies and light gradient shades.
One of last year’s hottest shapes make a comeback with a daring edge - the general goes blaze! Featuring blaze’s lens-over-frame construction, flat metal double bridge and temples of the original general, three brand-new mirror gradient lenses make this look trendy yet classic in its appeal.
The blaze wayfarer shows that even classic designs can do with a makeover every now and then! The new matte transparent colours and light gradient mirror shades are trendy variants to add to your sunglass collection this season. No point playing it safe; get edgy with contemporary additions on this evergreen design.
Say hello to the new rising star of the general family. Redefining its DNA profile with a softer, square-edged shape and striking double bridge, new shiny metal profiles and classic gradient lenses, this pair is sure to make you look ready for any challenge that comes your way!
Ray-Ban’s complete Evolve collection is available at Sunglass Hut.
With their new collection, Ray-Ban aims to prove what it takes to be a true icon; accept the challenge, change!